Whether referring to creating dedicated smartphone applications or fashioning custom-made t-shirts, a growing number of Nigerians are leveraging their skills within the online community to earn extra cash and to partake in a lucrative career opportunity. This should really come as
no surprise, as the domain of Internet sales is growing at a breakneck pace throughout the world. As the Nigerian infrastructure continues to improve and as online access becomes more prevalent, such a trend should have a lasting impact upon the millennial generation throughout the nation. While the influence of this movement can be seen across the boards, it might not be entirely obvious why it is so appealing to those who are looking to think outside of the box. Let us take an in-depth look at some of the main driving factors behind a migration to the Internet as well as what it might mean for the future of Nigeria as a whole.
Why Internet Retail Sales and Why Now?
There is no single answer to this question. There are a number of metrics which have come into play in order to create the “perfect storm” for those who are looking to stray away from traditional forms of employment. Perhaps the most important from a domestic point of view is the simple fact that the Internet is often able to offer many more opportunities for those
who live within more rural areas. Having said this, even urban environments will sometimes be associated with limited opportunities for professional growth. This is hardly the case when referring to an online venture, as there are no geographical limits. Even the smallest of online
stores can reach an incredible number of customers if its products and services are marketed correctly.
Coincidentally, marketing is the second main consideration that needs to be mentioned here. The younger Nigerian community is well aware that they have the ability to target a global audience. No longer will this represent a game of “hit and miss” thanks to advanced e-commerce platforms which cost a fraction of the price that would have been required in the past. By leveraging these powerful digital tools, they will be able to present their budding business in the best light possible. This is just as true whether referring to local clients or a customer demographic that stretches well beyond the confines of the African continent. In other words, where there is a will, there is now a way.
What are the Long-Term Impacts for the Nigerian Business Community?
This is an interesting topic, as the world of the Internet is changing on a daily basis. However, there is one prediction nearly certain to come true. A growing number of online retail opportunities should spur the younger generation to seek high-level education within specific fields such as business administration, sales and marketing. These skills are absolutely
essential for those who are looking for future success and they involve much more than gut instinct alone.
Another interesting possibility is that we might not witness as much of an exodus of those with advanced skill sets from the country. In the past, Nigerians who possessed university degrees would often travel abroad to encounter lucrative work possibilities. This might no longer be the case in reference to Internet-based businesses, as they can simply work out of their own home or a local office complex. Assuming that such a trend continues, this should lead to a healthier domestic economy and a thriving exportation sector.
We should also mention here that it is not only the younger Nigerian community which is learning about the possibilities associated with only retail sales and the entire e-commerce sector as a whole. Even well-established businesses have developed online platforms to better
market their products to the end user. This has directly correlated with the rise in the number of smartphones. Many consumers will now choose to browse the Internet with mobile devices as opposed to traditional laptops or personal computers. This has dramatically increased the number of potential customers that business can target and such a momentum has not gone unnoticed by the average entrepreneur.
To put it bluntly, the rise of the online business community is great news for Nigeria as a whole. Businesses can now choose to expand well beyond previous limitations and thanks to a growing interest from the international community, this amazing sense of growth shows no signs of slowing down. The key takeaway point is that novices as well as professionals need to fully appreciate the number of possibilities at their immediate disposal. Thanks to the user- friendly nature of modern e-commerce platforms and a growing awareness of the scope of the
Internet, the digital future of Nigeria is quite intact.
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