Where it used to be that online retailers took a back seat to the brick and mortar shops, times have changed and now people are turning to online retailers for their shopping needs in record numbers. When it comes to online shopping, Amazon is the clear giant, with net sales of $117.9 billion in 2017.
With so much shopping done online through Amazon, merchants are realizing that they face a fair amount of competition and that it can be hard to stand out and get noticed. The goal is of course to make sales, but also to build a loyal customer base. While there are all kinds of techniques that can be used to build the customer base, one of the aspects that merchants rely heavily on are Amazon product reviews. So, what makes these reviews so important? Let’s take a closer look.
Customers are Becoming More Informed in General
One of the main reasons these product reviews are so important is the fact that customers are now seeking out product information and facts before they even make the purchase. They are in fact becoming more informed so that they can make smarter purchases.
The ReviewInstitute is a site that provides the best Amazon products reviews across a wide variety of categories, comparing highly complex products. What this means is that consumers can easily visit the site, look up a particular product, become an informed consumer, and then find the product that matches their strict criteria on Amazon.
Amazon Is Known for Keeping Its Reviews Accurate and Real
Unlike with many online shopping sites where fake reviews can tend to run rampant, Amazon works hard to ensure that the integrity of its reviews is kept up. The company is well aware of how many customers rely on these reviews and read them, so it takes all kinds of measures to ensure the reviews aren’t fake. That level of trust can really help to sell a merchant sell its products.
It Can Provide Insight into the Consumers
Another interesting aspect of these Amazon product reviews is the fact that they can help the merchants to better meet the needs of its customers. Both negative and positive reviews can provide valuable insight. It can point out areas the merchant may need to improve upon, and areas that it should be advertising.
Merchants Can Use the Reviews to Track Trends
Also, these reviews can be used to track market trends which will then help the merchant to figure out what is selling, what its future profitability will be, what products to maybe drop from its store, etc. Of course, in order to track market trends, the merchant needs to keep careful track of any and all reviews. An interesting study was conducted on 625 merchants that asked whether or not they were regularly checking their Amazon reviews posted by customers, and a whopping 75% responded yes to the question.
This is just a small look at the many reasons that Amazon product reviews are so important to merchants. These reviews provide insight, can help shape the offerings the merchant is selling, and can even help to identify market trends allowing the merchant to best take advantage of them.