Three Things Changing the Future of Entertainment Now


There’s no doubt that how we consume entertainment has changed and technology is driving that. And now, new technologies will make that change even more. The way we interact with technology and entertainment is different every year. But as technology begins to change – how will this come home to you? From new televisions that rotate completely, streaming services that will bring you more of your favorite shows and even theater experiences that will literally make you feel like you’re in the show. Here are some new updated changes happening in entertainment technology to keep your eye on!

Rotating Televisions Begin to Match Social Engagement

Samsung is growing its portfolio of Lifestyle TVs with an expanded rollout of The Sero. The Sero, which means “vertical” in Korean, has the ability to pivot between horizontal and vertical orientations – just like a smartphone or tablet. Following its initial rollout in South Korea last year, Samsung is set to expand The Sero’s availability to several global markets in 2020.

The Sero, Samsung Lifestyle TV
The Sero, Samsung Lifestyle TV

The Sero’s display orientation technology connects seamlessly with users’ mobile devices to smoothly and naturally display content in traditional horizontal formats, as well as vertical formats designed for mobile consumption. Consumers can expect to enjoy a variety of content – including social media, YouTube and other personal videos – in whatever display orientation mirrors their mobile device.

The Sero, Samsung Lifestyle TV
The Sero, Samsung Lifestyle TV

Geared toward millennial and Gen Z consumers, The Sero features a modern design that stands out in any space, and includes a range of different display features that extend functionality when it is not in use. A CTA “Best of Innovation” winner at CES, The Sero combines the cutting-edge functions of Samsung’s top-level displays while providing a new approach to home entertainment technology that meets the needs and habits of the growing mobile viewing audience.

“Consumers today expect TVs that can fully integrate into their lifestyles. Samsung is redefining the role of the screen delivering new digital services and creating new designs to enhance your life,” said Grace Dolan, Vice President, Home Entertainment Integrated Marketing at Samsung Electronics America.

A New Streaming Service that Combines Your Favorite Shows

Quibi CEO Meg Whitman speaks during a Quibi keynote address at the 2020 CES in Las Vegas, Nevada, January 8, 2020.
Steve Marcus | Reuters

The final details of the new streaming service Quibi has been revealed. The service will launch on April 6 for $4.99 per month with ads or $7.99 per month for an ad-free version. The company said in a press release it will launch 175 shows in its first year, with fresh content rolling out daily. Quibi, stands for “quick bites,” takes a different approach than the other major streaming players. Offering 10 minute programs instead of full long form episodes to viewers.

So far different celebrities such as Chrissy Teigen, Terry Crews and Bill Murray, as well as several others have signed on to produce and star in upcoming series for Quibi. Some of the movies offered will be created by talent like Steven Spielberg but offered in 7-10 minute increments.

You will have the option of news programs from BBC, NBC News and even ViacomCBS’s “60 minutes” available for you to enjoy and stay informed. Other offerings will be movies told in short form chapters, daily essentials and even short episodes of on going shows. Releasing at least three hours of fresh content daily – Quibi is offering a different approach to how you consume your entertainment.

4DX Screen Immerse You in the Show

The Global Stage for Innovation – presenting its latest ‘4DX Screen’ auditorium, an innovative theatre system converging two ground-breaking cinema formats, 4DX and ScreenX, along with introducing a mobile AR game created with the latest in cutting-edge computer vision technology.

Over 5,000 attendees attended the CJ 4DPLEX booth over the course of the convention, experiencing the latest offerings in cinema and AR technology from CJ 4DPLEX. The booth debuted the latest 4DX Screen model, which offers four-screens (the main screen, left and right side screens and the newest addition – the ceiling screen) inside an Amphitheatre setting that showcases the most optimized viewing possibility through its trapezoid shaped seating arrangement. In the theater was the latest 4DX motion seats, which feature 10x more versatility in motion range. Attendees of the CJ 4DPLEX booth included top media and tech influencers, who covered the experience with in-depth pieces on ‘4DX Screen’ technology.

On the 4DX technology, James Strieb, leading industry influencer from Linus Tech Tips said, “This is the stuff you dream about as a kid,” as he delved deep into 4DX and ScreenX and how it converged into 4DX Screen in a video piece filmed at the CJ 4DPLEX booth at CES 2020.

“It’s our first time at CES so we feel very excited and privileged to be here to showcase what we have been preparing for the future of cinema,” said JongRyul Kim, CEO of CJ 4DPLEX. “The goal has been to create new experiences with our 4DX, ScreenX and 4DX Screen technologies and we are excited to share these experiences with cinema fans around the globe.”

The CJ 4DPLEX booth featured collaborations with key partners in the cinema and entertainment industry. DTS, a global leader in premium audio solutions and a wholly owned subsidiary of Xperi Corporation, provided its immersive DTS:X audio technology to enhance the sound system for the 4DX Screen presentation. CJ 4DPLEX also partnered with Resonai to showcase an indoor AR platform, applying advanced computer vision technology to recreate elements of mobile games that melds with the real world. The technology is expected to launch in 2020 opening new business opportunities for the gaming and entertainment industry. And as snacks and movies go hand in hand, “Bibigo”, a global k-food brand by CJ Cheiljedang, Korea’s #1 food and lifestyle company, provided complimentary Bibigo Seaweed Chips to all visitors.


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