By James Vincent, Makeup Artist and Director of Education & Artistry for The Makeup Show
Trend #1: Clean Up
Green beauty, clean beauty and a toward naturally derived products have pushed the skin care market into exciting new territory. Independent brands have lead the charge in introducing beautifully made, small batch skin care that meets the needs of today’s cameras and busy lifestyles. Mario Badescu and Twin Medix are two indie brands who have brought beautifully gentle but effective cleansers, toners and moisturizers to the marketplace. Check out Twin Medix Micellar for a gentle, water-‐free remover and Mario Badescu’s wide range of toning products works well for any skin type. Rebels and Outlaws Sacred Ceremony Potions are a blend of organic Hydrosols and essential oils paired with prepared crystals. This double duty potion keeps summer skin toned and ready and is a fantastic smudge for any space. Brush Beauty Balms Beauty Oils are prepared by hand in small batches and are a beautiful alternative to traditional moisturizers.
Pro Tip: Try adding a lip scrub to your daily routine to keep flaky, dry lips at bay. Both Brush Beauty Balm and Rebels and Outlaws make the most sensational sugar scrubs that will leave your lips looking luscious without all the chemicals.
Trend #2: Sheer Bliss
Natural looking, dewy skin with minimal coverage and effort is the seasons’s ideal look. Let go of the full face of makeup and keep the concealing to a minimum. Temptu 24-‐Hour Hydralock Foundation, Kett Hydro Foundation, and Danessa Myricks Vision Cream Cover are waterproof formulations that stand up to even the most intense heat and lifestyle. A makeup artist’s secret is to use one fuller coverage formula in a sheerer application all over the face and then let it double as a concealer to hide discoloration or distraction. This allows you to have a more minimal coverage but still hide any of your concerns without the heaviness of concealer. Mix fuller coverage foundation into your favorite face cream to make your own tinted moisturizer.
Pro Tip: Try using a setting spray for summertime staying power. Use it before and after foundation application to help everything stay put. Limelife by Alcone and Skindinavia are two pro favorites that are high performance and feel refreshing on summer skin.
Trend #3: High Brow
Bushy brows are big this season. Forget the hard, linear eyebrow of the last few seasons and and keep your brow game simple. Brush a brow gel through to add hold and shape and let them stay natural looking. Senna Brow Gels are the original and the metallic shades add a sensational ombre effect for summer. Lash legend Ardell has a super affordable range of brow gels and brow pens that allow a more polished look and Benefit 24-‐Hour Brow Setter will stand up to a day at the beach or a night at the club and still looks good at brunch the next day.
Pro Tip: Use a small brow pen or waterproof liquid liner to draw in individual hairs where you have empty space. This will help to frame the eye and face and give you a fuller brow look of the season without hard edges or lines.
Trend #4: Make Me Blush
Flushes of color are swept softly across the cheeks in soft shades and paired with lips of the same hue, as the monochromatic makeup trend holds firm for this season. Stila Convertible Color and Danessa Myricks Vision Flush are creamy options that allow you to have a soft hint of color that just kisses the cheek.
Pro Tip: Try pairing a pink and peach shade for the perfect flush for any skin tone. Stillazi Blush Palette in Bahamas offers a bright and bold option that allows you to soften it for the most sophisticated blushed look of the season.
Trend #5: Neon Signs
Neon glow shines bright on both the eye and lip, bold and yet gorgeous. This is an attention-grabbing makeup look. Neons offer an unexpected and exciting route for including more color into your makeup routine. Suva Beauty and Danessa Myricks Beauty are a pro favorite for an eighties inspired vibe. Viseart Brights Palette from Muse Beauty Pro and Kryolan offer affordable and wearable neon shadows and lip colors that will keep all eyes on you.
Trend #6: Staying Neutral
Smoky neutrals on the eyes, cheeks and lips made for a soft monochromatic palette gives understated elegance. With a sexy return to the Tom Ford Gucci Smokey Eyes of yesteryear this trend feels familiar and modern at the same time. The choices for a staple neutral palette and neutral products are endless.
Pro Tip: Try combining a cream and a powder product with a pencil for a eye look that offers neutral shades but has an unexpected editorial quality.
Trend #7: Graphic Designs
Experimental eye makeup can be seen on every catwalk during Fashion Week. This season, the vibe was retro-meets-‐futuristic. Play with your idea of shape and structure to take any makeup look and make it bolder. Eyeliner pens range in price from Crown Brush inexpensive option to Stila for the pro favorite. Pro Tip: Cozette Mixing Medium allows you to turn your favorite eye shadow into a liquid liner that lasts all day and looks beautiful.
The Makeup Show Chicago is coming up on October 5th and 6th, and the event will showcase all the trends mentioned and more.
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