“Prime, Texas” is an immersive experience that transported guests into nine of their favorite Prime Video original series such as Daisy Jones & The Six, The Boys, Swarm, The Summer I Turned Pretty, The Power, Academy of Country Music Awards, I’m A Virgo, Harlem, and Carnival Row.
Located in the heart of Austin, Hotel San José’s vibrant atmosphere and SoCo neighborhood serve as the perfect backdrop for the world of Prime, Texas. Upon entry, the environment showcased the Austin spirit both in look and feel, allowing fans to discover everything the faux town has to offer. Mayor Kirk Watson was also presented with a key to Prime, Texas on Friday to kick off the weekend.
Prime, Texas also featured their very own semi-permanent tattoo parlor with the help of Inkbox, where attendees can get made-to-fade tattoos featuring icons of their favorite Prime Video titles, hand-drawn by local Austin tattoo artists. Guests can pose for photos with their new ink at the Carnival Row wings installation or in the Everything Grows in Harlem plant shop, inspired by Harlem’s newest season. Partnering with online thrift store Goodfair, guests will also have the chance to personalize a denim jacket in collaboration with a local artist at PRIME DenimCo., leaving with a customized item to remember Prime, Texas.
Bringing refreshments as delicious as they are shareable, Prime, Texas offered a variety of locally sourced, Texas-inspired food and beverage with a Prime Video twist. Guests can celebrate the supes from The Boys with curated cocktails in the risqué XXXclusive Bar. The Academy of Country Music Awards Tavern Bar also serves themed beverages with southern hospitality flair, featuring a fun photo op celebrating country music’s “party of the year”. Supplied by local Austin bakery Tiny Pies, guests can indulge themselves with pies themed to their favorite characters from The Summer I Turned Pretty at Cousin’s Beach Pie Stand or soak up the sun at the pool.
The Prime, Texas’ main stage had music throughout the weekend from DJs CRG, TJ the DJ, Christy Ray, Disko Cowboy and Just Jim. Refreshments are served all day at the Six Saloon, inspired by Daisy Jones & The Six. The Prime Cantina serves that “bigger in Texas” flavor in collaboration with Grubhub promoting the perfect food for every stream with Tune In and Takeout.
From immersive, in-world encounters to unmissable moments on the main stage, there’s something for everyone at Prime, Texas.