Performance and Technology Steal the Show at NAIAS This Year

NAIAS 2019 Detroit

With product launches, the latest in technology and smooth looking cars – it’s hard to not be drawn into the North American International Auto Show each year when it comes to town. You’re able to not only get up close and personal with your dream car, feel the leather interior and even see the latest technology that will be in your next car.

It doesn’t matter if you are a car enthusiast, dreaming of your next ride or on the market for another car NAIAS has something for everybody.

Lexus launches their all new #lexusrcf track and #LexusLCC at #NAIAS @Lexus

This year, NAIAS celebrates it’s 30th year in Detroit. And while the show has changed over the years, it’s biggest change will be coming next year. The show has adapted some over time and this year is no different. Some of the major luxury brands and international manufacturers are not in attendance, and it seems that a few of the domestic brands have scaled back quite a bit. But does that mean you wont have a good time at the show? Not at all! There is still a lot to see and do at this years NAIAS.

Cadillac reveals the all new XT6 #NAIAS2019

What can you expect to find when you attend NAIAS this year? The latest cars that have been launched and are coming to the market. You will be able to get up and personal with the cars and see if the updates are the ones that you will want in your next vehicle. And you can even try them out via virtual reality.

Attendees can check out the latest in technology in the AutoMobility area where they are highlighting the latest of technology that is coming to the market and changing the way we drive and even interact with cars. From air taxis and more the future of automotive is here and ready to change how we interact with cars and the world around us.

Ford Unveils the new 2020 Explorer #Ford #FordNAIAS #NAIAS

While the family car is getting an upgrade and technology is integrated in every part of the car, this year performance vehicles shine at NAIAS. With the launch of the all new Toyota Supra, the Lexus RC F and more, get ready to be surrounded by cars that will take the road and tracks to the next level.

These performance vehicles are amazing to see, and while they may be a bit far from the regular consumers price point and garage at this point, the technology inside is not. It will be making its way into your cars in the next year or two and will be informing the technology and safety features that your next cars will have inside.

Take a look inside NAIAS 2019

View more highlights from the show below:

The Future of NAIAS

NAIAS 2020 Rendering

There is no doubt that over the last 30 years NAIAS has changed in scope and scale. But with the changing times, the show has to adapt as well. This year’s show will be the last time that NAIAS is held in January. Media guests, manufacturers and the public won’t have to fight the bitter cold and the after holiday rush to see the latest in cars and innovation. The show will be moving to June in 2020, and offering a major upgrade to what we can expect and experience over all.

With ideal summer weather, a Cobo Center filled with new products and technologies, and engaging events positioned throughout the city, auto show attendees will be able to enjoy all that Detroit has to offer, will celebrating the Motor City’s love of the automobile.

The North American International Auto Show will return to Detroit on June 8th, 2020.

More about NAIAS 2020:

Campus Martius Rendering for NAIAS 2020

“Our ultimate goal is to provide an experience and opportunity for participating companies and attendees, that only Detroit can offer,” said Doug North, DADA President. “June will allow us to better showcase the automotive leadership, development and heritage our great city and region holds.”

Auto show dynamics are changing globally as the auto industry undergoes its biggest shift in more than a century. With this, automakers are seeking out increasingly creative ways to debut vehicles and engage with consumers. Plans have been underway for over a year as NAIAS stands ready to embrace this evolution with its move to June and provide a fresh international platform for hundreds of brands to highlight their innovations.

“As we look to break out of the traditional auto show model, there is not a need to follow the normal show season,” added North. “The new direction and focus of the show will disrupt the normal cadence of traditional shows and create a new event unparalleled in the industry.”

The reimagined show will undergo an evolution that will take the show from inside Cobo Center to a canvas of unlimited brand activation and engagement opportunities – a canvas only limited by exhibitor creativity and imagination. While the successful foundation of the show inside Cobo Center will continue with vehicles and innovative mobility technologies being showcased, transformation plans call for growth in both branding and event opportunities at multiple venues throughout Detroit, and perhaps, beyond.   

“Detroit now has the opportunity to showcase our riverfront and our revitalized downtown during our beautiful summer months and creatively use the exterior of Cobo to launch new products that will transform Detroit into an exciting auto-centric environment,” said Larry Alexander, president and CEO of the Detroit Metro Convention & Visitors Bureau. 

Hosting the show in June sets the stage for exhibitors to conduct dynamic outdoor experiential brand activations, immersing and engaging the media and consumers in memorable product experiences. A sampling of outdoor experiential activities might include:

  • Dynamic Vehicle Debuts
  • Ride and Drives
  • Autonomous/Automated Driving
  • Off-Road Challenges

It’s envisioned that activation sites will be located throughout downtown Detroit, including at some of the city’s jewels such as Hart Plaza, Detroit RiverWalk, Campus Martius, Woodward Avenue and Grand Circus Park. Activation spots might even extend beyond the downtown area to historic automotive locations or state parks such as Belle Isle.  

“The potential to create a month long automotive festival in Detroit starting with the Detroit Grand Prix, going through our show and concluding with the nationally-celebrated fireworks on the river, will provide an unmatched festival-like experience for all attendees,” added Alberts.


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