Last weekend, the west side of Chicago was a buzz with excitement as new products were launched at The Makeup Show. The show returned to Revel Fulton Market. From the latest in makeup trends, deeply discounted prices and even a Drag Show the room was electric with excitement as men and women from the industry and from all different areas came to check out what is new within the industry.
Just walking around the show you are able to see the prevailing trends in the industry and ones coming including a prevalence of glitter and on the opposite end more natural tones. Throughout the show you could find major brands that we all know and love, but also several brands that are newer to the market and smaller. A large portion of the hall was filled with brand new companies that you’re going to fall in love with when you find them and try them.
Here are a few stand out new products from The Makeup Show we fell in love with:
Lunatick Costmetic Labs
Pop colors, fun packaging,100% Vegan, Talc Free, Paraben Free, Cruely Free, Gluten Free and all the right buzz words. Those are just the first things you will love about Lunatick Cosmetic Labs. The business was started with hand pressed products in 2012, and has grown to the scale of mass production. Their slightly macabre packaging holds beautiful pallets that even people with allergies will be able to wear with confidence.
Fun Girl Nail Polish
Polish is a lot of fun, and new colors are always on the market. But have you ever considered what is in your polish? Being gluten free I’ve never considered that my polish may have gluten in it. Fun Girl Nail Polish takes that worry away, and you wont be introducing gluten into your system by having polish touch your nail or skin. With a huge variety of colors, including holiday themed colors Fun Girl Nail Polish is taking allergens out of your polish and adding fun back into your style.
Keeping yourself flawless on the go isn’t always that easy but now with Glam.Or.Ring it can be! It’s a phone case that has a mirrored back, light ring, remove-able pallet of makeup and even a place for your ID. Easy to carry, super functional and great for travel. Right now Glam.or.Ring only fits most iPhones, we’re hoping they expand to the Android market soon! A great gift idea for your makeup loving friends or even yourself!
New Trends in Makeup – According to James Vincent, Director of Education & Artist Relations for The Makeup Show
TREND #1: In Your Own Skin
Natural Skin is a must have for the fall months. Look to the Red Carpet, runway or your favorite fashion magazines and you will see models and celebrities wearing makeup that is barely there featuring a soft matte finish. A sheerer coverage complexion with strategic warmth and shine is flattering for any face. Chose a long wear or waterproof option for optimum fall wear. A few of our favorites are Marc Jacobs Beauty Shameless Foundation and MAKE UP FOR EVER Waterblend. For additional hold and perspiration control, try Alcone or Mehron anti shine and sweat products as a primer. The pros swear by them to keep clients looking cool in the most intense heat.
TREND #2: Bright Eyed Wonder
Bold, beautiful pops of color were the perfect addition to fall and resort runways this season. As all over eyeshadow, a bold swipe of eyeliner or a bit of brightly colored mascara are a few ways to take the trend to your everyday. Try Danessa Myricks ColorFix for a long wear pro favorite that can be used as cream shadow, liner, mascara or lip. Marc Jacobs Beauty Highliners add a touch of bright color with a simple application. Colored Mascara from Kryolan is an excellent pro classic available in his from bright neons to bold jewel tones and take just a minimal amount of makeup skill.
TREND #3: Graphic Designs
Neo Graphic Liner is an easy fall choice. Pair a bold black liner with any lip from barely there to a daring red and it will always work. Traditional cat eyes are a bit blockier this season or try a sexy, smudgy cat eye for an unforgettable modern look. Stila Microtip Stay All Day Eyeliner allows you to create any shape effortlessly. Stillazzi Borderline Intense Gel Eyeliner is quickly becoming a pro favorite that’s easy to apply, featuring a super durable formula that looks fantastic from day to late night.
TREND #4: Glitterati
Glitter is never going away. This fall we are seeing easy glitter looks along the eyelid as liner or shadow. Try Mehron’s new Echo Pressed Glitter Palette for a no mess, easy option that works well on it’s own or over shadow. Stila Glitter and Glow Liquid Eyeshadow has a large variety of beautiful fall shades that apply with one swipe. For a more ethereal glitter experience, look to Danessa Myricks Beauty, Kryolan or MAKE UP FOR EVER for the most magnificent glitter makeup options.
TREND #5: Smoke Screen
The smoky eye never fails to make a return for fall. This season we see an eye that uses texture for impacts as well as color. Combine different formulas for off the runway, editorial looks that work well for every day. MAKE UP FOR EVER Artist Pencils are the perfect base for smudgy, sexy lines. Layer on a gel liner like Stillazi or a cream product like Danessa Myricks Colorfix for added drama. Finish with your favorite shimmer shadow like Cozzette metallics in a rich, blue tone and you have an easy and unforgettable smoky eye that is seasonal as well as sensational.
For more information on how to attend future dates of The Makeup Show visit their website!
Upcoming dates for The Makeup Show:
Los Angeles – November 10-11
TMS Makeup Shop NYC- December 15-16
Houston – March 23-24, 2019
New York City – May 5-6, 2019
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