MJR Theatres, a leading state-of-the-art multiplex cinema operator in Michigan, is expanding its premium moviegoing offerings with the introduction of two new Laser Ultra auditoriums at its Waterford and Chesterfield locations: MJR Waterford Cinema 16 located at 7501 Highland Rd., Waterford Township and MJR Chesterfield Cinema 20 located at 50675 Gratiot Ave. The new screens have recently opened and further elevate the cinematic experience for Metro Detroit audiences.
Laser Ultra is a premium larger format (PLF) concept combining cutting-edge technology with luxurious comfort. Each new auditorium at MJR Waterford and MJR Chesterfield features a super-sized screen, 4K laser projection, immersive Dolby Atmos® sound, and zero-gravity heated recliners, delivering a truly next-level viewing experience.
With these additions, MJR now brings the total number of Laser Ultra locations in the Metro Detroit market to seven, reinforcing its position as a regional leader in premium cinema innovation.
“As the demand for premium large format experiences continues to grow, it’s important that we keep expanding and investing in these offerings across our circuit,” stated Anthony Taylor, President of Box Office Sales and Marketing at MJR Theatres. “By adding more Laser Ultra auditoriums to our existing footprint in Metro Detroit, we’re giving more guests access to the very best in presentation quality and comfort, while ensuring MJR remains at the forefront of the modern moviegoing experience.”
MJR Theatres operates ten locations across Michigan with more than 160 screens. For over 40 years, the company has focused on exceptional guest service and continuous innovation. In addition to Laser Ultra, MJR offers additional PLF screens such as IMAX and ScreenX as well as a wide range of premium amenities including plush reclining seats, VIP seats which offer privacy, convenience, and luxurious comfort, and a full-service Studio Bar & Lounge.
About MJR Theatres:
MJR Theatres is a State-of-the-Art Multiplex Cinema Operator with ten Michigan locations and over 160 screens. For over 40 years, MJR has been committed to consistently delivering the ultimate movie-going experience, while providing superior customer service to guests throughout Metro-Detroit. As innovative leaders in the industry, MJR offers a wide-range of premium amenities including plush reclining chairs, a full-service Studio Bar & Lounge, premium large format experiences such as Laser Ultra, IMAX, ScreenX, plus VIP Seats, a market-exclusive seating concept designed to bring privacy, convenience, and luxurious comfort to the theatrical experience.
For more information, visit www.mjrtheatres.com.
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