If you’re at the part in your career that you want to push your photograph to the next level – it’s time to put down your phone and get a real camera. We’ve all been there, where we’re comfortable and are use to what we have. But when you want to go to the next level, you need to start using professional equipment and taking your life to another level. It will be the thing that helps you go to the next level and to set yourself apart for clients.
Professional photography is what your business needs to set you apart. It can highlight your products and your clients without the need of stock photography and it can help you grow on social media. Keep in mind, that people will always be more attracted to well displayed item than one that is in a blurry photo. From the food we eat, to the clothes we wear and even our next dream destination – it’s a lot easier to sell through beautiful photos. And often it’s not just on your website but through all of your social channels as well.
Learn Your Equipment
Once you have picked the camera you want – you need to learn how to use it. Not everyone has grown up with a professional camera in their hands and learning the settings can be hard at first. Most cameras come with manuals that give you the basics of what each button does, but through practice you’ll be able to figure out more of the settings. If your camera still confuses you, there are always great online tutorials you can find on Youtube and other websites that will help you grow as a photographer.
Do you need to have the most expensive camera starting out? Not at all! If you’re doing quick flat lays of products you may be able to get by with a point and shoot camera that has a set lens. But there are DSLR cameras (Digital Single Lens Reflex) as well as Mirror-less DSLRs that may fit the bill and be considered “pro-sumer” cameras that will const you significantly less than the a professional camera.
Also remember that equipment isn’t just your camera – you may need a lighting set up as well. It takes a long time to get the proper lighting for the situation. Do you need studio lighting? A Light Box? Or what about gels and filters. There is a lot to consider and over time you’re going to find the perfect set up for your photos.
Sign Up For Classes
Still want to learn more? It’s time to sign up for classes. There may be some at your local school or even at the community collect – but be sure to look online for different professionals who offer classes like Dan Doyle (Pleasantville NY). Taking a class from a professional photographer not only will give you the skills to learn how to take the photo, but will have real life tips on how to grow as a photographer and how to use it for your advantage in your business.
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