When you are first starting your business you need to think about what every successful business has. Make a list of things you can think of, do they have a physical presence? Do they only exist online? Do they have a website and a logo? How about ad campaigns?
One thing you may notice that all the major brands have is a logo and some identity that you can point to and immediately know who they are. That is their brands graphic identity and is something that every company need to have clearly figured out before launching before the public.
Creating Your Graphic Identity
But what do you need to do if you need to set up your company’s graphic identity? The main thing before you even get started is to have a clear idea of what you want to portray to your customers.
Your company’s graphic identity needs to include your company name in logo and clearly portray what your company represents. Is it a mascot or something that customers can identify? Do you have a special statement you want to include in the image? There’s a lot to consider and you should list out what is most important before you even get started.
If you are just setting up your graphics, consider find creating a logo that can be scaled down to the size of a postage stamp and one that can go all the way up to a billboard. It really shouldn’t be overly fancy, or detailed. And colors should be kept to a minimum. While not used in many industries anymore, think what your logo would look like if it had to be pushed through a fax machine – now reconsider that design! Remember that your logo should be able to go on your business card, envelopes, your letter head and all of your official correspondence easily without much updates for each use.
Why Graphics Help Your Business
While it seems like graphics may be out of your budget, it’s something that every business needs to establish early. It may seem small, but it’s something that can help get you out in front of the eyes of customers and to help them recognize your brand. It can be something that can help differentiate you from other businesses, and it can be something that will grow with your company.
Find a Professional Designer Who Can Help You Out
In every community there are designers who are looking for work and ready to help you grown your business. Professionals like Jeffrey English NJ can help you get off to the right start and the graphic identity your business needs to be recognized and to grow where you want to.
To find the best graphic designer for you, do some research and ask for referrals from other small business owners. Ask to see their portfolio and other work that you may be interested in. Find out their rates and see if it’s something that is within your budget now and see if they can help you how you want your business to grow.
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