How Ford is Reinvesting in America with the All Electric New F-150

How Ford is Reinvesting in America with the All Electric New F-150

Chances are if you live in the Metro-Detroit area you know someone who works for Ford, or you may yourself. It seems like almost every driveway in the area has at least one Ford vehicle, and it’s the commitment to it’s employees and the local community that has kept the brand growing over generations. With their current commitment to the city of Detroit and their new production plans throughout Michigan and other areas – Ford is committed to growing with the area, even in the hardest of times.

Ford today announced an even deeper commitment to American manufacturing, celebrating the production start of the all-new F-150 at the storied Ford Rouge Center and confirming construction of the new Rouge Electric Vehicle Center where it will build the new all-electric F-150 by mid-2022.

The new manufacturing center at the Dearborn-based Rouge Center, once complete, will add 300 jobs and is part of a $700 million investment in building the all-new F-150 lineup, including the first-ever F-150 PowerBoost hybrid. The new jobs will support battery assembly and production of the F-150 PowerBoost hybrid and fully electric F-150.

Including investments for Bronco and Ranger at the Michigan Assembly Plant in Wayne, Mich., announced last year, Ford plans to invest more than $1.45 billion and create approximately 3,00 jobs over the next three years in Michigan alone.

More than any other automaker, Ford is Built for America. We employ more hourly workers in the U.S. than any other auto manufacturer. We assemble more vehicles here than any other automaker. Are there disadvantages to building here? Sure, in the short term. But we are here for the long run, and a solid manufacturing base is critical to the long-term health of our home market.

William Clay Ford Jr. Executive Chairman, Ford Motor Company

The all-new F-150 raises the standard for all light-duty trucks. It targets the most towing and payload of any light-duty full-size pickup;introduces all-new features to increase customer productivity; features new connected vehicle innovations such as over-the-air updates that help keep F-150 at the forefront of technology; and offers an available all-new 3.5-liter PowerBoost™hybrid powertrain with Pro Power Onboard™–an integrated power generator.

“The critical launch of the all-new F-150 is now underway–on time and with the Built Ford Tough quality our customers demand to get the job done,”said Jim Farley, Ford’s chief operating officer and incoming CEO. “F-Series pick ups are the backbone of work and productivity across the country.And now we are preparing to build a fully electric version of America’s most popular vehicle, and it will be a seriously capable,purpose-built tool for serious truck customers.”

The electric F-150, which is undergoing tens of thousands of hours of torture testing and targeting millions of simulated, laboratory and real world test miles,will be more powerful than any F-150 available today and deliver commercial and personal customers the lowest expected lifetime total cost of operation among F-Series trucks

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