After months at home together, figuring out what is for dinner has become harder than ever. Either you’re feeling like you’ve cooked the same meal 500 times, or you are getting sick of take out. But we all hear that same question at least once a day “What’s for Dinner?” And while it may frustrate us – there’s a new solution to try to help make that easier!
Kroger has launched Chefbot, a first-of-its-kind AI Twitter tool that delivers personalized recipe recommendations based off of the ingredients already in your kitchen. You can tweet the Chefbot account what you have and it can recommend ideas for you to make for dinner. It might be something you never considered, or it might be a family favorite. But it can spark some inspiration for your next family night and take some of the stress off you – and every little bit helps.
We tweeted some ingredients to Kroger Chefbot (typo and all) and it came back with a great list of recipes for us to try out! This is going to become a useful tool for families on a busy night, during school weeks or just when you run out of ideas!
How Chefbot Works
- Snap: Users snap a photo of three ingredients from their refrigerator or pantry
- Tweet: Users tweet their photo to @KrogerChefbot. Through artificial intelligence, Chefbot identifies ingredients and then scans thousands of unique recipes on Kroger.com
- Cook: Within seconds, Chefbot responds to the user’s original tweet to deliver a list of personalized recipe recommendations based on the selected ingredients
“Last year, we launched Kroger’s Fresh for Everyone brand transformation campaign to underscore our commitment and belief that everyone should have access to fresh, affordable and delicious food,” said Mandy Rassi, Kroger’s vice president of marketing. “Chefbot is one of the ways we’re delivering on that brand promise by making it even easier for our customers to achieve their meal aspirations, especially as the majority of shoppers are eating meals prepared at home multiple times a day during the pandemic. We’re thrilled to partner with industry thought leaders like 360i, Coffee Labs and Clarifai to bring Chefbot to our customers, and we look forward to this innovative technology inspiring fresh and delicious meals in kitchens across the country.”
Chefbot provides an interactive experience to help make life at home more manageable and reinforces Kroger’s commitment to Fresh for Everyone as well as encourages professional foodies and amateur cooks alike to utilize use all the food found in their pantries to help reduce food waste. Chefbot’sexperience includes multiple touchpoints, offering fun social engagement through Twitter paired with Kroger.com e-commerce integration. Over time with learned insights, Chefbot’s food recognition and recipe search technology will evolve and improve, allowing the possibilities of this powerful tool to advance.
“Never has it been more necessary for people to be able to find quick, sustainable, and easy solutions for making meals at home – and no place makes it easier for food brands to engage directly with these people than Twitter,” said Dennis Bree, Twitter’s Director of Catalyst + Government & Causes. “Through the use of innovative technology, Kroger is bringing meal-time inspiration to the people on Twitter who are actively Tweeting about the need for new recipes more than ever before.”
Interested in trying Chefbot out? Click HERE to tweet your ingredients to Chefbot and begin cooking your next meal.
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