This week the first Soft Surroundings opens in Michigan. The new location in the Village of Rochester Hills is the 46th store location for the women’s lifestyle brand, and offers guests a variety of clothing options, decor, jewelry, makeup and more. I was given a sneak peek at the new location before it opens to the public tomorrow morning and see what this brand is bringing to the metro-Detroit market.
Before visiting the new location, I had never been to a Soft Surroundings before. The brand was created by a mother who wanted comfortable clothing that could easily go from work to every day and all while being comfortable in what you’re wearing. The brand has grown to include clothing styles that will fit Petite sizes up to 4X and all styles. The clothing comes with different cloud levels of softness – from 1 cloud to 3 clouds (the softest) and each item is extremely comfortable and you can find something that you can enjoy and your mother may find items she does as well.
Throughout the store you can home decor (all furniture used in displays can be purchased), custom fragrances, natural makeup from brands like Jane Iredale and Veneffect. There are perfect gift ideas for the women in your life and accessories for your next night out or even to wear grocery shopping. It’s truly a fun store that allows an enjoyable shopping experience for women with different clothing and lifestyles.
Soft Surroundings grand opening will be from 10 am- 9 pm on 3/24. The first 100 shoppers get an amazing gift bag valued at $200! The day of the grand opening also offers 15% off your entire purchase, plus complimentary beauty treatments, drinks, and treats for all guests!
Soft Surroundings is located at 340 N Adams, Rochester Hills, MI 48309